ExpoVino Costa Rica - La cultura del vino

Real Intercontinental Hotel
October 2011, From Wednesday 26th to Friday 28th
San José, Costa Rica

1. Event Profile
ExpoVino Costa Rica is an excellent meeting point to plan your business with the world’s main wine distributors in the region.
The event will host several diverse and parallel activities, such as taste-testing, talks and demonstrations, which will allow the main actors – the diverse brands on exhibit – a chance to shine.
The event fulfills two objectives: to strengthen the wine culture, as well as knowledge about it, through business development, and to attract current and potential consumers through both entertaining and formal activities.

2. Event Dates
ExpoVino Costa Rica will be held from Wednesday, October 26th to Friday, October 28th, 2011, from 3:00 p.m. to 9:00 p.m. in the Hotel Real Intercontinental.

3. Exhibitor Profile
Most stands will be occupied by companies importing and distributing wines from different regions. In addition, producers and distributors of gourmet food products related to the wine industry (cheeses, delicatessen, among others) may also participate.

4. ExpoVino Costa Rica 2009: Exhibitor List
Alpiste Grupo Pampa
Banco Nacional Ha&ComBebidasdel Mundo
Bocart Importadora Jorgran
Bodega del Palacio de los Frontaura Importadora Sabores Argentinos
Biwine Selection Industrias Cartón
British American Tobacco Instituto Politécnico
Cabernet Wine Shop Kuehne Nagel
Café Britt Lekkerland
California Boutique Wines Macrored
Canachil S.A. Prochile
Cercone Vinos Productos Monteverde
Comercial PF Terrior
Corbe Gormet Sigma Alimentos CR Corporación
Corporación Automercado Sol Amerika
Corporación Euroalimentos U.SDairyExport Council
Delika by Gourmet Imports Embajada de USA
Dispal Vinum Aura
Distribuidora Isleña Visa
Distribuidora Jaizkibel Wagner
Dos Pinos Fontana
El Catador Constenla
French Paradox Euroamérica
Cianesa

ExpoVino 2009 showed more than 125 stands wine cellars, from these countries:
Argentine
Chile
Spain
United States
France
Italy
New Zealand
South Africa
Uruguay

5 Why participate?
ExpoVino Costa Rica offers the exhibiting companies the opportunity to:

v Encourage the development of a wine culture.
v Participate in strategic negotiations with other intermediaries from the wine sector (restaurants, hotels, supermarkets, wine bars, and liquor stores).
v Share their products with current and potential consumers.
v Contribute to better understanding about knowledgeable wine consumption.
v Stretch, renew and create new links to current and potential clients.
v Open new markets.

6. Visitor profile
ExpoVino Costa Rica is a meeting point for those who want to know about and sample a great variety of wines; this will be the starting point to develop important business.

ExpoVino 2009 was visited by 2300 professionals, members or representatives from the following sectors will participate:

v Bartenders
v High-level Catering Services
v Chefs
v Institutional Buyers or Suppliers.
v Consumers who appreciate wine and want to know more about it
v Embassies
v Oenologists
v Food and Drink Managers
v Liquor Stores
v Maitre’d
v Restaurant Owners
v Service Staff
v Supermarkets
v Wine Bars

7. What can visitors expect?
Visitors participating in ExpoVino Costa Rica will have the opportunity to:

v Learn about the best wines from different regions in one place.
v Enjoy samples.
v Increase their stock of knowledge through the talks that are offered.
v Directly contact companies importing wine and supplies or involved in the
gastronomical sector.
v Take advantage of special offers from exhibitors.
v Express their preference for wine.

8. Entrance
ExpoVino Costa Rica will be open to the public on Wednesday to Friday from 3:00 p.m. to 9:00 p.m.

Tickets for the event will the following fees:
One-day pass: $35
Two-day pass: $50

Wednesday: Just for trade

More information about the tickets, please visit www.expovinocr.com
Or contact with Rebeca Salgado rebeca.salgado@eka.net

Minors will not be allowed to enter.

9. Event Publicity
ExpoVino Costa Rica will be promoted through the main media: press, radio, television, external publicity, specialized magazines, and internet.
The event will have a special reserved section in each edition of the Apetito magazine. The logos for exhibiting companies will also be published here.
Also, due to the profile of the visitor that will be attracted to the event, direct promotional campaigns, including: mailings, emails, direct telemarketing, among others, will be developed.

10. Stands
ExpoVino Costa Rica offers 126 stands measuring 2m x 2m each with the following characteristics:

v Dividing walls (panels).
v Covering (sealed) with respective signage.
v Signage –with adhesive- includes the wine celler name, the distributor logo, the flag country, in addition to the stand number and the ExpoVino Costa Rica logo.
v Florescent lighting.
v Double, polarized outlets, 110v, 9 amperes
v Table, two chairs and tablecloth
v 1 bucket
v Additional promotional materials according to the campaign event.

Exhibitors may have one or more stands in accordance with their objectives and needs. The following stand design diagram may be used for guidance.

Regular Stand Price $1,545

11. Procedure to Reserve Stands

1. Check space availability with Commercial Advisor Guillermo Rodríguez, tel. (506) 8997-1651. In addition, he can help make recommendations for your stand.
2. Sign contract found at the end of this document.
3. Pre-pay 15% of the total contract cost.
4. The total amount must be paid at least 30 days before the event begins.

12. Additional Services
The Organizing Committee will offer additional services to exhibitors. These are available through the Commercial Advisor or by contacting customer service:

Wireless Internet $100
220 watts electricity $100

13. Parallel Activities in ExpoVino Costa Rica

13.1 Wine Tasting
Visitors participating in Wine Tasting will have the chance to take a “virtual trip” through the main wine-producing regions of the world, tasting products offered by the companies sponsoring the event.

Wine Tasting will be carried out in the Cedros and Laurel conference rooms during the event. The specific schedules will be posted on www.expovinocr.com.
The price for Wine Tasting is $175 each one.

The idea is to create an appropriate ambiance for sampling so that the products can be enjoyed.

If you have questions, please contact with Rebeca Salgado, at phone (506) 2231-6722 Ext. 144 Email: rebeca.salgado@eka.net

13.2 Premium Bottles
ExpoVino Costa Rica 2011 will promote the uncork of Premium Bottles. The organization will invite special guests and press members. The specific schedules will be posted on www.expovinocr.com
If you company are interested in this activity, please, contact Sandy Rojas, phone (506)2231-6722, Ext. 144. Email: rebeca.salgado@eka.net
Due date: September 30th, 2011

13.3 Blind Tasting
ExpoVino Costa Rica 2011 will have three different juries. They will choose:
v Experts Wines
v Press Wines
v Famous Wines

The categories to evaluate are: red wine, white wine and sparkling wine.
If you company wish to include one o more wines in the blind tasting, please contact with Rebeca Salgado, phone (506) 2231-6722, ext. 144. Limit date: September 30th, 2011.

14. Directory of Exhibitors
During the event visitors will receive a “Directory” guide to the exhibitors. The Directory will include the main contact information for each exhibitor in alphabetical order, activity schedules and reports on the exhibitors or their brands. The Directory will also include a list of the main types and brands of wines each exhibitor represents. This list will be organized by country of origin.
Exhibiting companies may take advantage of this guide to publish an announcement about their company, since this will be an important tool consulted by the visitor. The space for one full page costs $630. To reserve space and check the due date, please contact Commercial Advisor Guillermo Rodríguez.

15. Logistics
At the time you sign a contract for a stand, it is very important that you and your organizing team take note of the following dates related to event logistics:
Coordinating Breakfast with Organizing Committee, 5 weeks before the event for details and logistical questions.

Stand set-up: Tuesday, October 25th, 2011 (2:00 p.m. -10:00 p.m.)
Wednesday, October 26th, 2011 (8:00 a.m. -1:00 p.m.)
Stand break-down:
For inventory and light equipment
Friday, October 28th, 2009, (10:00 a.m.- 12:00 a.m.)
Saturday, October 29th, 2009: (7:00 a.m.- 10:00 a.m.)

In addition, we recommend that you keep yourself informed of the dates on which you should send the distinct Service Request forms. This will allow us to offer you truly high-quality service before and after the event with respect to the different requirements you may have as an exhibitor.

16. Questions
You may ask questions that arise about the event organization at any time.
For information on stand location and contracts, sponsorship contracts or publications and other commercial issues, please contact Guillermo Rodríguez, cell. (506) 8997-1651, Email: guillermo.rodriguez@eka.net guillermo.rodriguez@e
For questions about general logistics, schedules, and wine tasting, please contact Rebeca Salgado, tel. (506) 2231-6722, Ext. 144, Email rebeca.salgado@eka.net

17. Rules and Regulations for ExpoVino Costa Rica 2011

1. Exhibitors: The exhibitors subject to approval for participation in ExpoVino Costa Rica should produce, represent or commercialize products of interest for the participants.

2. Limitation of responsibility: The exhibitor agrees not to file lawsuits against the organizer or the hotel in case of loss from accidents or theft occurring to people or goods during the event.

3. Security: The ExpoVino Costa Rica administration will offer security services through highly-reputable companies during the set-up, the actual event and the break-down. If the exhibitor would like to hire additional security services, this should be coordinated with the Organizing Committee.

4. Exhibition Area: No exhibitor may promote, exhibit or announce outside of the assigned area for his/her company’s stand. You may not hang anything from the ceiling or stand structures.

5. Obstructing Hallways: No demonstrations or activities that result in the obstruction of the hallway or another stand will be permitted.

6. Damages to the Building: The exhibitor is responsible for damages occurring to the walls, floors, or columns of the building, damages occurring to other exhibitors or to the stand equipment. The exhibitor may not apply paint, lacquer, adhesives or other types of coverings to the building, floor, columns or stand equipment.

7. Special Services: If the exhibitor requires special electrical, water or other services, these will only be installed when the exhibitor has requested them in advance and agrees to cover the installation costs.

8. Representatives: Each exhibitor should designate representatives to be present in the assigned stand during all hours of the event.

9. Security and Fire: All security and fire prevention regulations should be carried out immediately. The use of fire or highly-flammable materials in the exhibition is prohibited.

10. Music: Music may be used within the stands as long as it does not bother other exhibitors.

11. Installation: All exhibitors should be ready to exhibit their information at the time indicated by the Organizing Committee. After opening, no stand installation activities that bother others due to noise or movement will be allowed.

12. Insurance: It is recommended that the exhibitor confirms if his/her policy covers risk of theft, damage to third-parties and civil responsibility during the event.

13. Noise: Music or mechanical or electronic instruments that produce sound may be used as long as they do not bother other exhibitors. The Administration reserves the right to determine its location.